How we did it
Stakeholder Assignment
The Staatstheater Augsburg plans to expand their theater performances to the digital room of VR. As goggles are rented the customer is not able to keep any reminder of the VR experience after watching it. Therefore, a hybrid physical and digital souvenir customized to the VR-ballet “FRIDA” was developed. This ensures the user is able to keep memories about the experience and relive their emotional connection’s.
Stakeholder's 1st Feedback
A first observation was initiated by visiting the ballet “FRIDA” to empathize with the possible audience. After a first feedback session with our stakeholder, it was discovered that the digital audience is massively different to the analogue one. Therefore, the target groups and personas were adjusted accordingly.
Personas
User Journey
Stakeholder's 2nd Feedback
After the second feedback session with the stakeholder, it was assured to use the room around us more in our concepts. The feature of being able to place Frida Kahlo’s art pieces digitally on walls was added. It was also decided to make the interaction more understandable for a wider audience.
Hypothesis
In the hypothesis session the most crucial features (blue stickies) were identified. Additionally, proposed outcomes (red stickies) for the were defined for the respective feature. The yellow stickies determine which persona will benefit the most of the given feature and outcome.
Canvas Size
Created MVP From Hypothesis
The hypothesis table served as a foundation for creating the most valuable product. (MVP) This describes a reduction of features to the two most significant core-features, from which it is believed the project would not work without. It is then used to create the first prototype.
1st User Test (Paper Prototype)
By crafting a paper prototype a first user test was initiated. The main goal for this session was to gather information about how customers react to features. It was also observed how people navigate through the prototype.
Stakeholder's 3rd Feedback
In the third feedback session a first hi-fi-prototype was presented to the stakeholder…
2nd User Test (Protopie Prototype)
The main goal for the second user test was to test the user’s experience on button interactions. It was also tested if users preferred the background image or a see-through to the real world. At the end a small interviewed was conducted asking about difficulties and high moments during use.
Plan For The Production Phase
Tools used
Technology used
Features Cordinator: It is responsible for synchronising all functionalities between them.
LifeStory: Shows the artist's biography.
ImageTracking: It detects the target image and displays the menu.
PaintingGallery: Displays the gallery of pictures around the user.
WallPlacement: It would allow the user to place a picture on a wall.
Stakeholder's 3rd Feedback
In the third feedback session a first hi-fi-prototype was presented to the stakeholder…
Final User Test (Real product)
Test Goal:
Evaluate the intuitiveness, clarity, and usability of the AR menu.
Test 180° painting panels and life-story features, and navigation flow.
Objective:
Assess usability of painting gallery and life story panels in AR app.
Feedback
“I really like this idea of circling everything around you, it was so cool.”
"I would love to experiment with placing the painting on my wall."
“It’s really cool, like a museum experience!”